The most valuable moment in any engagement isn't the design.
It's the audit.
I specialize in UX strategy, experience design, and competitive intelligence — the diagnostic and structural layer that tells organizations where their digital experiences are failing and what to do about it. That discipline is grounded in 15+ years of agency-side work across FDA, MLR, and HIPAA-governed environments where the stakes for a wrong UX decision are real.
My deepest brand credentials are in regulated healthcare and pharma — Abbott FreeStyle Libre, Eli Lilly (Verzenio, Obesity, Clinical Trials), AstraZeneca, and GSK. Across 12+ regulated brands, I've led UX strategy engagements, experience design architecture, heuristic evaluations, and cross-market competitive audits. A 20% reduction in patient drop-off at Abbott came directly from UX audit and experience redesign intervention.
Earlier in my career — through Luria Digital, the boutique UX studio I founded and ran for 15 years — I built experience designing for financial services and insurance clients spanning wealth management, capital markets, and insurance. That foundation informs a compliance-aware, outcome-driven approach to regulated digital experience that I carry across industries.
I design hands-on UX artifacts — wireframes, interactive prototypes, journey maps, IA frameworks, and service blueprints — and deliver them alongside strategic recommendations that cross-functional teams can execute from. I own the full arc from audit through design direction without handing off to a separate strategy layer.
AI is actively integrated into my UX research and competitive synthesis workflows. I hold a Prompt Engineering certification from QA Ltd and completed WPP Open's AI practitioner curriculum. I design for accessibility (WCAG) as a standard practice across regulated digital environments.
Currently seeking Director, Lead, and Senior-level roles in UX strategy, experience design, and digital experience audit — healthcare, pharma, regulated enterprise, and adjacent regulated industries.
What sets this apart
Regulated UX depth
FDA, MLR, and HIPAA context baked into every UX strategy and experience design decision — not retrofitted. 12+ regulated brands across agency-side delivery.
Hands-on design artifacts
Wireframes, prototypes, journey maps, IA frameworks, and service blueprints — delivered directly. Strategy that ships, not decks that sit.
Audit-to-design ownership
Full scope from competitive landscape through UX design direction. 20% drop-off reduction at Abbott via audit-driven experience redesign — not creative instinct.
AI & accessibility integrated
AI-augmented research synthesis actively in workflow. WCAG accessibility designed in from the start. Prompt Engineering certified.
