Design decisions that hold up under regulatory review.

UX strategy and experience design for regulated healthcare and pharma brands.

Each engagement started with a diagnostic question, not a design assumption.

Capabilities

From diagnosis to delivery.

From upstream diagnosis through execution — the full arc of UX strategy in regulated environments.

01
Diagnose
Shape the UX vision and secure organizational buy-in. Experience assessment, compliance gap analysis, and the upstream diagnosis that determines whether the brief is asking the right question.
Brief cleared internally
02
Audit
AI-augmented competitive intelligence, heuristic audits, and cross-market pattern analysis — surfacing structural failures and white space before design work begins.
Findings pass heuristic review
03
Align
Journey architecture, IA, and experience frameworks from discovery through compliance and stakeholder review — exec-ready, without a separate translation layer.
MLR sign-off
04
Scale
Global IA frameworks, cross-market deployment, and the research infrastructure that compounds in value across projects — built to run without rebuilding from scratch each time.
Proof

Results, by engagement.

↓ 20% drop-off
Patient onboarding · FreeStyle Libre
View case study →
89% → 0
Bounce rate addressed via condition-first redesign · Enbrel
View case study →
4 markets
One IA framework, deployed without a rebuild · Global Obesity
View case study →

The thinking behind the work.

Somebody Has to Own the Agent
LinkedIn Article · Agentic AI & CX Governance
Somebody Has to Own the Agent

"Adoption outran governance. Now someone has to answer for what the agent did."

Most enterprises now have AI agents in production, but only a fraction have a governance model mature enough to manage what those agents actually do. When an agent acts on the customer's behalf and gets it wrong, the question isn't the interface — it's who's accountable.

Read ↗
The Interface Is Not the Problem
LinkedIn Article · AI & UX Strategy
The Interface Is Not the Problem

"The interface is usually the last place the problem lives."

When a healthcare experience fails, the instinct is to redesign the interface. A case for upstream diagnosis — and what changes when you treat the interface as a symptom, not the cause.

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Open to the right conversation.

Director, Lead, and Head of UX roles in healthcare, pharma, health tech, and regulated enterprise. Agency or in-house · Full-time. New York City Metropolitan Area · Remote · Hybrid.

Get in touch →