The most valuable moment
in any engagement isn't the design.
It's the audit.

Led UX strategy and IA for a regulated patient-facing clinical trial platform — reframing complex clinical decision journeys using behavioral arc mapping, progressive disclosure design, and compliance-aligned content architecture from discovery through enrollment.

UX audit identified friction causing 20% patient drop-off in a regulated onboarding flow. Designed lifecycle service blueprint, communication architecture, and experience redesign — Health Canada MLR-compliant across an 88-day engagement program.

Designed experience architecture serving two distinct patient audiences from a single platform — two UX sequencing models, competitive landscape benchmarking, and MLR-aligned content strategy delivered as a unified design framework.

Designed a global UX framework — IA, content hierarchy, page-level experience design — scaling across markets with varying regulatory environments and cultural contexts. AI-augmented competitive intelligence accelerated cross-market synthesis.